Eccentric and defiant, the Grammy-nominated Colombian electro-cumbia band starred a poised and confident young warrior in their latest music video “Soy Yo,” proud of herself being unique, and unbothered by judgments from the outside world.
Through the media and commercials, people are constantly brainwashed by monopolies, big brands and narrow beauty standards. This video is certainly a self-confident booster that celebrates diversity in harmony, countering the mainstream standards. It reminds us of the importance of our inner peace and beauty.
As Bomba Estereo's Li Saumet reveals to Billboard, both the song and the video addresses topics of “bullying and intolerance, issues that worry all of us.” Directed by Danish director Torben Kjelstrup, who won the open-submission idea contest for the music video, brought out additional missive: We should be proud of our true selves, because we are all special in some ways. Why bother feeding to everyone’s taste?
Be sure to check out the music video. Pay attention to the serious recorder-playing skills and killer dance moves of the little girl rocking in overalls!